What exactly is that ChipIn box doing on the right side of the site? Why should I ChipIn?
Well, if you have spent anytime at all behind the scenes of a Drupal based web site, you've met Views. http://drupal.org/project/views. Every site I've ever worked with uses Views for presenting most of it's data. Views is basically a query builder, that allows you to get the information from your database and display it the way you want to.